lithostech.com

did omniture get smart?

With my head buried in the daily grind of newspaper web development, I missed a very interesting twist in the story of Omniture, the stats tracking software we all love to hate. I haven’t been in the field long enough to know exactly how Omniture did this, but somehow the company became the premier stats tracking provider for online journalism. It must be that Omniture has an amazing sales team. The Omniture situation seems to follow the pattern of things we pay a lot for when we could get a similar or even better service for free. Continue reading →