With my head buried in the daily grind of newspaper web development, I missed a very interesting twist in the story of Omniture, the stats tracking software we all love to hate.
I haven’t been in the field long enough to know exactly how Omniture did this, but somehow the company became the premier stats tracking provider for online journalism. It must be that Omniture has an amazing sales team. The Omniture situation seems to follow the pattern of things we pay a lot for when we could get a similar or even better service for free.
It looks like they’ve seen the error of their ways and they’re finally trying to reach out to the development community. They’ve even put up this developer community which happens to run on drupal if I’m not mistaken. On first glance it seems like they actually do have a small community started and a nice little SOAP API. It’ll have to wait until after the December 9th launch of fresnobee.com. While this doesn’t make amends for years of pain, at least I don’t equate omniture with the devil anymore.